The Alphabet Game (NLP Certificate Course - Session 9)

Saturday, November 7, 2020 - 4pm - 6pm (EST)

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Neuro-Linguistic Programming (NLP) Certificate Course

The Mother of Family Therapy, Virginia Satir; The Father of Gestalt Therapy, Fritz Perls; And the prominent psychiatrist, Milton Erikson, were studied to determine why they were the best in their respective field.

Common patterns in both language and thought were found, and this was the start of an organized body of knowledge that has been used by millions of clinicians, throughout the world, as adjunctive treatment. In terms of its adjunctive psychotherapeutic use, NLP has been validated and recognized by the United Kingdom Council for Psychotherapy.

Join us for a 12 -Week Certificate Course

You will then learn adjunctive tools to help you get unstuck when the more known evidence-based and traditional treatment modalities fail to work.

This certificate starts on September 12, 2020 and runs for 12 weeks until November 28, 2020.

There are NO CEUs attached to it.

This course is intended only for clinicians who are motivated enough to learn these new skills that may become readily handy when least expected.


“What I am is good enough if I would only be it openly.”

- Carl Rogers


This week's session will cover:

  1. The Alphabet Game
  2. The Dissociation Technique
  3. Representational Systems
  4. Pacing and Leading
  5. Pacing, Leading, and Rapport
  6. Eye Accessing Cues


View Below for the Full Curriculum


Join the SWEET Institute for this life-changing Certificate Course.


At the end of this Certificate Course, you will:

  1. Better use metaphors to better communicate with your patients and clients.
  2. Better help your patients and clients uncover their limiting beliefs.
  3. Help your patients and clients use the power of associations and anchoring as adjunct treatment for their trauma and anxiety.
  4. Help your patients and clients finally understand why they are not broken and how they can empower themselves.
  5. Learn adjunctive treatment to help your patients and clients learn how to better regulate their emotions, achieve their goals more efficiently, and become more resilient in life.

Here’s What Attendees Have to Say about SWEET Webinars:

"I am delighted to participate in the SWEET educational practice. It has been easy and pleasant throughout. There is always a bounty of information. Thank you! I am excited to implement my new skills into practice."

- Kim, LMSW

"Love breadth of material, as well as usefulness in actual practice. The presenter’s expertise in linking theoretical frameworks to symptom-based assessment and formulation. Can’t wait to attend a treatment technique training with him. Has motivated me to use CBT more frequently in practice from prior seminars."

- Julie, LCSW-R

"Have only attended one other webinar and it was most helpful in broadening my thinking and considerations. Showed me how much there is for me to learn. I appreciate your presence and goal of creating a professional learning and support community."

- Sharon, LSCSW

"I believe I can and certainly will use the techniques and working with my patients who have significant issues with anxiety. I also find it very helpful to remember the instructor's reminders to provide clients with manageable tasks that can lead to successful behavior change and such, that improve the quality of life for them."

- Louis, LCSW

"I enjoyed the webinar and could not believe how quickly the time flew. The fact that we were all kept engaged and every comment and question is acknowledged or answered."

- Neela, LMSW

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Session Dates and Topics:

Week I: NLP: Its Purpose and The Basic Ideas - Saturday, September 12, 2020 (4pm-6pm EDT)

  1. NLP and Its Purpose
  2. Cognitive Biases
  3. Presuppositions
  4. The Dawn and Enlightenment

Week II: Our Process of Interpretation and Reality - Saturday, September 19, 2020 (4pm-6pm EDT)

  1. Our Process of Interpretation
  2. The Art of Non-Conformity
  3. Assessing Reality: Abstract Questions
  4. Creative New Norms

Week III: The Human Experiential Model - Saturday, September 26, 2020 (4pm-6pm EDT)

  1. The Human Experiential Model
  2. The Meanings in Mind
  3. 3 Ways in Which We Relate
  4. The Unhealthy Comparison Model

Week IV: Frameshifting and The Triangulation Effect - Saturday, October 3, 2020 (4pm-6pm EDT)

  1. Cause and Effect: The Triangulation Effect
  2. Frameshifting
  3. The Human Experience Model (Part II)
  4. Process of Personal Development

Week V: The 5th Season of Life - Saturday, October 10, 2020 (4pm-6pm EDT)

  1. Plato’s Analogy of The Cave
  2. Goals and Outcomes
  3. Present State vs. Desired State
  4. The 5th Season of Life
  5. Outcome vs. Direction

Week VI: The Lazarus Technique and The Wise Mind Model - Saturday, October 17, 2020 (4pm-6pm EDT)

  1. Well Formed Outcomes
  2. Future Pacing
  3. The Lazarus Technique
  4. State of Mind
  5. The Wise Mind Model

Week VII: The 3 Dimensions of State - Saturday, October 24, 2020 (4pm-6pm EDT)

  1. Empowerment vs. Disempowerment
  2. The 3 Dimensions of State
  3. The Internal State Loop
  4. Interpretations

Week VIII: The Gestalt’s Principle - Saturday, October 31, 2020 (4pm-6pm EDT)

  1. The Gestalt’s Principle
  2. Immediacy
  3. The Determinants of State
  4. Self-Regulation
  5. Motivation for Effective Self-Regulation

Week IX: The Alphabet Game - Saturday, November 7, 2020 (4pm-6pm EDT)

  1. The Alphabet Game
  2. The Dissociation Technique
  3. Representational Systems
  4. Pacing and Leading
  5. Pacing, Leading, and Rapport
  6. Eye Accessing Cues

Week X: The Meta Mirror - Saturday, November 14, 2020 (4pm-6pm EDT)

  1. Submodalities
  2. Perceptual Positions
  3. The Meta Mirror
  4. The Connectivity/Connection Principle

Week XI: Anchoring: Forming New and Breaking Old - Saturday, November 21, 2020 (4pm-6pm EDT)

  1. Anchoring
  2. Mechanism of Negative Anchors
  3. Formation of Belief Anchors
  4. Breaking Belief and Negative anchors
  5. Keys to Successful Anchoring

Week XII: The 4 Levels of Communication and The Mehrabian Model - Saturday, November 28, 2020 (4pm-6pm EDT)

  1. Communication Skills
  2. The Hearts and Minds Principle
  3. Congruence
  4. The Mehrabian Model
  5. The 4 Levels of Communication
  6. The Communication Self Awareness Checklist
  7. Intonation and Totality Patterns
  8. The Blocks to Active Listening

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Your Facilitator and Co-Facilitator


Mardoche Sidor, MD and Karen A. Dubin, PhD, LCSW
Mardoche Sidor, MD and Karen A. Dubin, PhD, LCSW

Mardoche Sidor, MD

Mardoche Sidor, MD is a Harvard-trained Quadruple Board Certified Psychiatrist, Assistant Professor of Psychiatry at Columbia University, School of Physicians and Surgeons, trained in and taught all major psychotherapeutic modalities, including and not limiting to CBT, DBT, Family Systems, and Psychodynamic Psychotherapy. He is also the author of 3 books including Journey to Empowerment; Discovering Your Worth; and The Power of Faith. Dr. Sidor has worked both as a primary care physician and Medical director in three different settings, including a Chief Medical Officer of Center for Alternative Sentencing and Employment Services (CASES). He is a main facilitator for the SWEET Institute.

Karen Dubin-McKnight, PhD, LCSW

Karen Dubin-McKnight, PhD, LCSW is a Columbia-trained Social Worker with wide clinical, teaching, and supervision experience. She also has a background in management, mentorship, and leadership that spans over 20 years. Her added passion is in advocacy and coaching. She has previously held Executive-Level positions and is currently Adjunct Faculty at Columbia University School of Social Work and Adelphi University School of Social Work. She maintains a private practice, working with individuals who have experienced loss and trauma, and also provides clinical supervision and management training. She is also a main facilitator for the SWEET Institute.


"The entire experience was helpful, and gave me tips on how to self care that I can share with my colleagues and clients. I am so grateful to be a part of SWEET. It is educational, well presented, and I learn something new or forgotten with every webinar that I attend. Dr. Sidor has a way of teaching that makes it enjoyable. That is a gift rarely seen in someone so brilliant."

– Vilma, LCSW-R

"SWEET offers a special way of presenting the information. We are so engaged in the process. It is such an enjoyable way to learn. Karen sharing her experiences with clients. Very memorable and educational. The entire process was wonderful. Loved this presentation. Very informative. Love being a SWEET member. Best decision I have ever made!"

– Michelle, LCSW-R

"I thought the presentation was well thought out and organized and I thought the presenter was excellent in conveying the course material. The course was valuable to me in my work with clients who experience anxiety because it gave me a structured framework to work from and some tangible techniques to use."

– Caren, LCSW

"There was a lot of practical material I can implement with my clients. The facilitator was excellent, covering a lot, and interactive with the participants actively. The clarity and usefulness of how to get unstuck, both clients and therapists, the role play. I felt welcomed, and my personal questions regarding technical aspects of the webinar were answered quickly. Great way to spend 2 hours productively, without feeling rushed."

– Rachel, LCSW-R

"Very informative and personable. I felt like I was in an actual classroom. I loved it. The tools that were offered to use with my patients. It is so helpful. I felt at my wits end when working with clients suffering with anxiety; now I have new tools."

– Denise, LCSW

"I found it to be captivating and engaging. I also found that it provided techniques to actually use. Whereas other trainings do brief overviews and do not offer much to take away, this was great. I also loved how people's questions were answered, and how even though it was virtual, people were engaged."

– Megan, LMSW

89% of SWEET Webinar Attendees feel that the courses give them practical information they can use in their everyday life

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Frequently Asked Questions


What is the scientific validity for NLP?
As an adjunct to therapy, NLP falls into the same category as psychoanalysis, Intermittent Fasting, or EMDR. This means it is not considered an evidence-based practice like CBT, where at least a thousand of well-designed studies have been done and replicated throughout the world. Having said that, most of the best CBT practitioners also make use of many of the NLP techniques.
Do I need to attend all 12 weeks in order to get my certificate?
Yes. If you missed a week, you must do the self-study (recorded) webinar prior to attending the subsequent week. Otherwise, you risk accumulating gaps, which may, in turn, lead to an inability to use this adjunct model adequately to help your clients. You will therefore not be able to receive a certificate.
Can I start this Course even after it has already started?
Yes. If you register after this Course has already started, you must agree to watch all the self-study (recorded) classes before you attend your first live class. Otherwise, you will likely be unable to understand the concepts presented, and you will therefore not be able to use them to properly help others.
Are there any other requirements to getting a certificate besides completing each and every one of the 12 classes?
No, but we ask that you fill out an evaluation for any sessions completed as self-studies, so that we may verify and track your completion of those sessions.
What are your reimbursement policies?
Anyone who registered for this Course through any of the three payment plans, and who wishes to withdraw, for whatever reason, is entitled to a reimbursement, with no questions asked other than for improvement purposes. The reimbursement will be minus the price of each single webinar attended by the date of wish to withdraw.
Is this NLP Certificate Course at No additional cost for all SWEET Members?
Yes, the SWEET Institute pledges to make all courses available for free to all members who have continued to maintain their membership. Starting January 1, 2021, all new members may or not pay for this Course or other Certificate Courses, based on membership level. Until then, we ask members to please not pay for the Course to avoid the use of resources required in the reimbursement process. If you are a member and are having difficulties to register for free, please contact us.
Does this course offer CEUs?
No. Our other Certificate Courses do.